Visual identity and creative direction for an emerging handloom clothing brand.
East Boulevard's essence is captured in the blend of classic and contemporary fashion sensibilities. We aimed to develop a visual identity that reflected the brand's ethos and set it apart in the highly competitive apparel industry. This includes the creation of a cohesive brand image through logos, color schemes, typography, and other visual elements. Additionally, we established a creative direction that guided the brand's messaging, photography, marketing campaigns, and overall aesthetic.